summer vacation persona 3

(applause) - thank you, brother. one last thing before hedives in, we want to do a little #askgaryvee with him. gary, we're gonna have tolook at this screen here. we have our own little garyveething and unfortunately we moved these screens so it's goingto be a little hard to see. but if you guys can put up the #askgaryvee cardcollector edition,

this would be great. card collector challenge. gary talks a lot about how he'sa baseball card guy, he was in the past and so when iinterviewed him in his office in the fish bowl there, wheni was talking it was cool. there was things goingaround, he was looking around. i'm like, it was okay, okay, keith, sean are here, this is great. and then i said, "let'stalk about baseball cards."

his antennas went way up. he got super excited and dialed in so let's just go intothis challenge, shall we? gary, the very first challenge,let's turn gary's mic on. check, check. there he is. - hey. great jets hat. i'm pumped.- here we go. very first question is this

what box does this maker belong to? - donruss? - [sean] woo!- what? (cheers and applause) don't sleep on my skills. - question number two-- - fuck, i'm sopumped i got that right. - what is the name can yousee this one over there? - go ahead.

oh fuck, i have no idea who the guy nolan ryan shared his rookie card with. koosman? - koosman is right! - what? what? what? (audience laughterand applause) holy shit.- question number three-- - i hate this fucking guy.(audience laughter) - what year and make isthis basketball card?

- '90 fleer. (sean laughs) - oh my god, yes. - guys, guys you all know me. this is the only thing i gave a fuck about for eight years of my life. think about that much intensity deployed against onelittle narrow thing. - next question,we only have a couple more.

next question, whoserookie card is this? - ernie banks?- [sean] yes! ernie banks.(applause) - [sean] next question, this isa donruss blank rookie card. - rated rookie. - [sean] ratedrookie is correct. and we have one more what year and make is this card? '80 topps.- [sean] '80-what?

- i got it wrong. i got a wrong 'cause i thought it was '80, oh this is '83. - [sean] '83 topps.- yep. - [sean] one last question, andi'm super impressed because i was card collector,who is this player? - roberto clemente. - and the winner is roberto clemente. good job. gary, the stage is yours, my man.

i'm gonna be so upset about that ozzie smith fuck up for the rest of the night. (laughter) thanks for having me. so mainly to be very honest withyou i'd really prefer to do q&a once i saw the two mics upthere, i thought wow this is great so feel free. i'd like to spend most of the 45minutes to an hour to do q&a. feel free to likestart lining up now.

i'm gonna pontificateabout a couple things. number one, as i caught theend of sean's talk i think it's really interesting totalk about hustle and magic. as you sit here in the audience i ask myself what's practical? what's practical? can you go home andcreate more magic? i'm not sure, right? i think we can talkabout that a little bit.

i think it has a lot todo with self-awareness. i think a lot of you in this room want to be something instead of reverseengineer what you actually are. but can you really go home andbecome sean and have that level of charisma and have that? i don't know, i've always feltthat talent could be honed, you could maximize, by the way,your kicks are phenomenal. i think you canmaximize your talent. i feel like i have a certain

amount of basketball talent in my body. sure, i can play every day butcan i really get to that extreme level where i could beon a basketball card. just punchline,the answer is no. i do not believe that you sithere, you fly into vegas you sit up here and listen to all thesegreat speakers, a lot of my homies have spoke earlier and i don't think you go home and scale magic. and so i love sean with all myheart but here's one thing i can

promise you, you can allgo home and hustle more. and the reason i push hustle somuch is because it feels like the most fuckin' controllablething to change the outcome of what disappoints you. it's just the most controllable thing. i don't know how, there's gonnabe a lot of stuff that people are gonna talk aboutduring this weekend. i don't know, yes, yes i think you should all go home and become dramaticallymore charismatic.

i think you should do that. how? and so i think the answer to how was actually in avery interesting place. i think the thing that separates individuals from winningis self-awareness. i really do. if i can get across anythingin today's talk it's how do i create some level ofpermission for you to start

feeling more comfortable in yourown skin in a world where your mom and dad didn't do that for you, in a world where neighborhooddidn't do that for you, in a world where the coolest kid in high school didn't do that for you, in a world where america makes trillions of dollars inindustries telling you what you suck shit at so you spend money on fixing it versus doing what

is fundamentally the reason i know i get the stand here on stage which is you're right,sean, i really don't give a fuck about what anybody thinks in thesame way rush and howard think. the only difference is, and i don't know those guys, is i equally really give ashit about what you think. and i think if you understandwhat i mean by that you can start really tapping through. i will not live my life based onwhat you want me to or whatever the currentpolitically correct pov is.

every day, and i know a lot ofyou know who i am, i get emails yelling at me for mywork life balance. i also know that as much loveas that and, i look at that as love, people email me i don't think they're trying to hurt my feelings. i think you're telling me thingsthat maybe happened to them. hey, i have kids in college now. i regret notspending time with them. you're going toand i don't get mad.

i just know that thatperson doesn't know me. i know that persondoesn't know me. my friends, we're living in a width world not a depth world. there's plenty of my friendsthat critique my work life balance that come home, godownstairs into their man cave, drink four budweisers and go to sleep. i don't view them as spending quality time with their children.

and so, i'm also very comfortable in my losses. i'm comfortable in the bed that i made and thus i sleep in it. i'm not perfect. i plan on making mistakes.big ones. i can't wait 'til i haveto apologize to america. it's how we roll.we're humans, right? the fact of the matter is i'mjust comfortable in my intent i'm comfortable ina lot of things.

i, for example, i'm comfortablein that most of the decisions that i've made in my life overthe last 15 to 20 years have been far more predicated onmy legacy than anything else. i've left a lot of money on thetable over last 10 years 'cause i care about my legacy. i want all of you toshow up to my funeral. however, i know thati love to reassess. let me explain. this year david bowie, prince,

very famous people have passed away. i've been taken aback by the fact that america cares for about 20 hours. and i've said, "my god, theseare really famous fuckers." right? and we are living in such afast-paced world, we're moving on so much quicker and i'vestarted saying to myself, "hmmm, should care so much about my legacy?" that even if i crush it all theway through if everybody shows

up it's only gota 24 hour window. should i careabout my inner circle? should i careabout my outer circle? i think the biggest thing thati'm starting to feel, knowing a lot of you have consumed a lot of my content, something that i don't think i've been sharing a lot that i'd like to today, tonight to bring you guys value, to have you hear something a little bit different, i'm not scared to fundamentally change my life completely.

i am thrilled for making a video that says fuck hustle. thrilled to say this is my lastvideo for 24 months, i'm going on a beach, see you in 2029. see what happens is when you getreal comfortable with yourself you don't even care about howyou established your narrative, you're willing to break itbecause i just don't care about the repercussions because atthat moment i am comfortable in my decision and my intent.

and let me promise youthe quickest way to win. and i don't meanmoney, i mean win. playing in a way that feelsright to you before it feels right to anybody else around you. and i promise you, and i promise you that themajority of you are not. it's just the way it is.it's just the way it is. i don't really know, it's ironicmy wife plays the same game but i really, my mom maybe, it'sstunning to me how few people

play it purely that way. it's incredible how we areaffected by the five or six closest people to us. it is incredible to how manypeople here in this room right now that the singularunlock to dramatic more success emotionally, financially andevery other thing you can think of is actually predicated onthem eliminating one person in their inner circle, normally afamily member that is a complete negative driver and is thecancer within ecosystem does not

allow you to be successful.but that's tough. easy for me to say up here on stage like kick your momoutta your life, right? (audience laughter) but here's the punchline, itdoesn't make it any less true. and so, you know, i don't know like there's 1 million things we could talk. by the way, as you guys arelining up for q&a which fires me up, keep doing it, i'm thrilledto answer questions in very

specific detail like how do youmake a snapchat filter or go all the way to what's magic and so-- and so it's alwaysfun to speak second. that's been on my mind a lot. the other thing that's been onmy mind a ton and i'll go little more practical, a little lessfoofy, here's the punchline my friends, it's calleddistribution of attention. if you really want to understandwhat's happening here all the talks for the next four daysthere's only two things that

matter your content andhow many people see it. it's actually a singular binarygame of two things that matter: your content and howmany people see it. you can listen to all the peoplethat are gonna tell you how to growth hack or get distributionsor big build lists or run facebook ads the best, you canlisten to all of that but the shit that comes out of yourmouth or what you write on paper sucks shit you will lose. and the fact of the matter isover 80% of the people sitting

here aren't talented or interesting or differentiated enough to achieve thedollar amounts they want. that is why i love hustlebecause just like i only have so much basketball dna and skillsif i work really hard i could be a really fun, solid average pickup player and i have news for some of you entrepreneurssome of you are just nice and average entrepreneurs.

that doesn't mean that youshouldn't do it, that means that you need to be self-aware thatif you never made money by the time you were 25 years old inyour life and you never sold shit you just might not be a salesman. got it? this game is allpredicated on self-awareness. the other thing it'spredicated on is truth. the amount of people sitting inthis room and by the way let me, let me definesitting in this room. when i say sitting in this room

i actually don't mean the 300 of you. i actually mean the marketso let me use that instead. the amount of people inthe market that claim to be something they are not becausewhat they're reverse engineering is that's where the money is is the biggest reason so many people lose. you just can't fake who you are. you can't manufacture it. you can't want it.

so many people in here want tobe business coaches and they've never built a fuckin' business. before you give mebusiness advice it'd be really interesting to understand if you ever made money besidesgiving business advice. and so, that intrigues me. what's more interesting forthe youngsters in this room that want to play that card isactually documenting and communicating the journey of

learning business 'causethat's your truth. i would tell you the people thatare gonna win are the ones that are telling the truest story. i'm only lucky and a lot of people get mad at me when i say lucky. they really do because theydo know that i work hard and there's always thatdebate of luck and work. and by the way, loserslove to throw out luck. but i do think i'm lucky in thefact that it is never been more

attractive or cooler to be anentrepreneur than right now. it's so weird. i take selfies in the street 'cause i'm a businessman. the reason i'm really winning is'cause i was a businessman when it wasn't cool. when i was a loser in schoolbecause i was getting d's and f's and for everybody here 40to 60 you know that that was the only, your grades were thenarrative of how good you were and what college you went to was

the narrative of how good you were. when i was getting d's andf's yet making $2000 a weekend selling baseball cards myfriends parents and my teachers thought i was a loser. if was making $2-3000 a weekendright now as a 13-year-old in school, i'd be thecoolest kid in high school. i'd be the next mark zuckerberg.i'm gonna be on shark tank one day when i grow up andeverybody would've loved me. that's why it's working forme because i haven't wavered

regardless of what youguys gave a fuck about. and guess what,entrepreneurship's not gonna be cool one day soon too. it might be five years from now,it might be 10 years from now when everybody looks down onit because we should be caring about something else i'm still going to be fucking selling shit. and so what i fear right now is people trying to mold into something around

whatever's convenient right now or cool. like your friends that sold realestate in the mid-2000 and then were social media experts whenthat market collapsed, you know, that narrative i'm worried aboutpeople that are following the current trend instead offollowing the only thing that they actually are. and that's who wins. who do we cherish andwho do we put on pedestal? the people that from the getpunted everything else and went

full-pledged themselves. lebron didn't try to become well-rounded young man. he fuckin' playedbasketball, all-in. and that's who we look at. beyoncã©, there's home videos and star search and all that she went all-in. the people that we look at andadmire they put in the work from the get regardless of whatthey are because that's the only

thing they knew how to be andi'm telling you right now the best blueprint for your successis to when you're done tonight doing whatever the fuck you'redoing tonight to go in to your hotel room, look yourself in themirror and ask yourself what's the purest form of who i am and build a fucking thing around that. that works.(applause) and whether it's coolright now or whether it makes the most money, do you thinkthat the best gamers in the

world right now 10 yearsago thought sitting in their basement playing shooter gameswas gonna make them $10 million a year in e-sports?absolutely not. when you are all-in on your shitand we now live in a world where the internet creates nichecommunities around every fucking thing you could ever imaginethat is an unbelievable blessing to all of us that ourgrandparents didn't have an opportunity in andso i just don't know. i know a lot of you havewatched, a lot of you tweet

about this event, i lookedat your accounts, people are chasing money. i don't give a shit what youguys say, now i'm talking to this room most of you arechasing fuckin' money and you're gonna fuckin' lose. and that's what i hope you think about. i hope you think about whatyou are good at or what are you really, like what's the truest essence of who you are because

those are the only two things that create the upsidethat people chase. because i know people with tonsof money that are sad as shit. because once you get something,you want the other thing 'cause it's always grass isgreener for all of us. and so, great youunlock a system. you figured out how to dosomething and you made some bucks and then what? and so, i'm telling you two things either

talent, magic, which i do not believe that you can manufacture and/or what the fuck reallydrives you for real and maybe it won't make so much money rightnow but when you deploy the tactics of snapchat and facebook ads and ar and pokã©mon go and whatever you deploy the tacticsagainst if you're deploying it against fake shit that's beingbuilt just to make a dollar, you're gonna lose over time.

you're not gonnabe able to sustain. you know why i hustle? 'cause i fuckin' love it. 'cause it's my oxygen. 'cause i don't even knowwhat the fuck else to do. this is what i do. if you really think about whatwould you do every minute, i'm retired now. when people say they're gonna

retire and play golf and surf, great. i'm doing that now. if you ask me to golf, i'd rip my fuckin' arm off i'd be so pissed. i don't want to lay on a beach. my head's turning. i want to do shit. i want to makes shit,i want to talk to you. i want to live.

this is how i live. the people that hustle themost are the happiest, not the saddest. thank you. and you know what? i'm even disgusted inmy own rah-rah just now. in a practical level it ispractical to make money around the thing thatinterests you the most. it's amazing.

even though crush it! is thefurthest thing from what i've done in this space, it's still the truest. we live in an internet age whereniche are long and deep and you can make money doing anythingand the thing you'll make the most money on is thething you like the most. because if the thing you likethe most will allow you to work the hardest and that willbe the variable of success. and if you love it so much you'll also research it more 'cause it's what you'd naturallydo anyway in your free time and

then you'll work harderand then you make money. not you're a fuckin' life coach. my man.(applause) what's your name?- alexander. - [gary] what's that?- alexander. - [gary] love it. - yeah, thank you gary.'preciate it. i was actually thinking about creating a shirt that says love it.

- [gary] i can't hear shit. do i have bad ears?what's that? yeah, alright, go ahead.go closer. - how about now?- [gary] way fuckin' better. - there we go. once you find out who you are and your strategy and all of that-- - and real quick,--- [alexander] go ahead. - most people fuckin' die beforethey figure out you they are.

- [alexander] this is true. - before we all go like now youfigured it out like real quick, like before you figure out whoyou, once you figure out who you are just to give you a quickpunchline most of you haven't gotten there yet. everybody's talking about the tactics, what about the religion? figure out who you areespecially at this young of an age, challenge.

challenge. you've been told who youare most of your life. so going in that cocoon byyourself and figuring it out and blocking out everything that'sfuckin' hard so i'll answer your question but i promise youthat's not so simple and honestly that's what's happeningin this space too much. everybody's going to step two and they haven't even started on step one. but go ahead.- thank you.

spot on almost read my mind. so what i'm talking about is,you know, i truly believe that i have found out who i am. there's so many distractions,so many snapchats, i could watch your snapchat, i could watchty's, i could watch everybody's snapchat, right? so many distractions, so many things. my question is once you figureout who you are and the vision that you want to go, how do younot stay, you're talking about

distribution of attention, howdo you go about staying on that one, buying the jets, whateverthe case may be for you? - dan martell,sean, i never watched. sean's video spoof of winelibrary tv which was phenomenal. let's clap it up forthe people that saw that. it was fuckin' unbeli-- that's literally, josh, right there. all these cool homies, i've never watched a single piece of content.

i do not know a single word that's ever come out ofdan's fuckin' mouth. i'm being dead serious. i don't know.how do i? i've never been distractedbecause i don't give a fuck what anybody else is talking about. i'm worried about my shit. so if you're watchingeverybody's snaps maybe you're just not as driven as i am.

maybe you don't care aboutthe things that i care about. you know what i care about? how everybody here reacts tocontent so i spent all my time reading all your comments. i know everything you've saidabout everything that i've done because it's what i use to figure out what i'm gonna do next. so instead of watching sean'spoint of view or fuckin' wes who loves to claim he's a better

speaker than me and he fuckin' sucks. instead of doing that dumb shit,i'm paying attention of when i put out content how do you guys actually respond to it because that'swhat makes a front leader. i don't give a fuck about guy kawasaki or seth godin's point of view on musical.ly. i'm gonna go and use it, watchhow you guys react to it and then that's why people listento me 'cause i do it first. because i don't even consumeanybody else's content so my

shit stays pure. and my shit is pure becauseyou're actually giving me the feedback 'cause you'reactually the audience. so for me it's awaste of fuckin' time. i got time to watch the newyork jets, that's my escapism. other than that,family and this shit. you're asking the wrong personhow to tune out other shit 'cause i don't care. i haven't readanybody's fuckin' book.

- that was a great answer.- [gary] it's the truth. - excellent.- thanks man. - [alexander] thank you, gary.(applause) - thanks alex. by the way alex, alexander by the way, that's not necessarily right for you. there's a lot of people herethat do learn from watching other people's shit.

my answer is i know myself. i got d's and f's for a reason. i'd love to read everybody'swonderful books here, i just won't retain anyof the information. that's the ultimatewaste of fuckin' time. if you're getting value bywatching others and that helps your game, that's theway you need to roll. my game is based on me knowing myself and that's how i get good.

that's not disrespect toall these wonderful people. that's me understandinghow i learn. you got it. - hey once againit's great seeing you. i saw you last year at thrive. - [gary] how are you, man? - it's greattalking to you then. so one of the things that i constantly see you always mention on your on your podcastor your snapchats is definitely always about the uber deal beingsomething that you didn't get

into early on. - the reason i bring up passingon uber twice is everybody always wants me to talk about myfailures and the shit is i don't know most of them. that's one that i knowso i can bring it up. - got it. and then as far as when itgoes in to that aspect with new business opportunities what issomething that it is that you see in either the founders or the team that really make you

want to jump on it? uber was a somewhat of a prettybig starting up but what was it, what do you want to see in abusiness before it, before you see it take traction andactually become involved in it? - [gary] what do i need to seefor me to invest in something? - [man] yeah.- it's normally intuition. it has to be two things:one, do i believe in the space. so right nowi believe in meditation. right? so i think consumermeditation is gonna be huge.

so then when i look at theheadspace founders or the calm founders i need tounderstand the jockey. the only thing i do isi always have a thesis. do i believe that americans, the world are gonna usethis product, right? are we gonna behave that way, doi believe in these founders are capable of being thepeople that win in that game? that it.nothing else. i don't care your app has 7billion people if i don't think

that's where the world's gonnabe in 3 to 4 years, i'm out. and i don't care that i totallybelieve in meditation if you pitch it to me and you've neversold anything and you no wins on your table and i don't feelanything intuitively, you have no shot either so that's howi basically make decisions. - [man] that makes sense. and then as far as the foundersthat you have worked with, what is it that you saw in them-- - no clue. pure intuition.it's like falling in love.

no idea.- [man] makes sense. - you know what i mean?fuckin' i don't know. and founders come in and trytell me shit they'll know i'll hear, "i hustledwhen i was a kid." i'm like you're a fuckin' liar.next, you know it's intuition. - [man] makes sense.- yeah. - [man] perfect thanks.- you got it. - [susie] hi gary, i'm susie.- hey susie. - amazing to meet you.- [gary] thank you.

- i first saw your video back in 2010 the "smurf it up" one. first of all, i want to say thankyou seriously from the bottom my heart for like every singlevideo, everything that you do i think i speak collectively for everyone but you inspire us so much. - [gary] thank you so much. - i also came from a immigrant family so i have much respect for

what your family has built, you and your family, right, however i'm the only entrepreneur inmy family and so my question is more about like i fought throughbeing like the black sheep and doing somethingdifferent than everyone else. - why? because everybody wanted toyou to go to education and that doctor, lawyers, horseshit.- [susie] yeah. like do the safe thing, 'causethey're terrified of doing

anything different.i've fought through that. actually built up my businessin the last two years to-- - [gary] congrats.- thank you. so the question becomes now howdo i up level my environment? you were talking about how theclosest five people and maybe eliminating one of them and thatwas kind of interesting like how do up level the people thati spend time with and when everyone around you operates ina fear, you know what i mean, how do up level thatwhole environment?

- by going out and hangingout with those kind of people. - [susie] how do you do that?i work from home. - usually by takingan uber or a flight. - [susie] on a day-to-day basis. - on a day-to-day basis, lookyou can't control your family. right, my dad is one of themost negative people i know. if this whole room was filledwith water my dad would say this is half glass empty. my dad is super negative.

but i love my dad the most andi spent time with him but, you know, you can't control yourfamily, you can control your friends so if you've got afamily that you think is dragging you down or looks downto what you're doing but you love them and i love, mysister is pretty negative. i love her the most,she's my baby sister. i want to hang withher all the time. i would tell you that if you'vegot a situation where all of them, 'cause my mom superpositive, aj's kind of more

neutral upper positive, i wouldsay that you've got to really be very conscious of your friendsand what you have around you beside your family and i would go extreme positive in that direction. - [susie] okay.- you know? - [susie] yeah. - you can onlycontrol so much, right? - [susie] right. - i think we all have family,it's impossible i think anybody

here zero familymembers that are negative. it's just my sister believed mydad more than she believed my mom thus shebecame more negative. later in her life, veryrecently, she's kind of flipped and it's been game changing. i think at some level youchoose, it's unbelievable the level of disrespect i havefor everybody else's opinion. i think that you shouldconsider to try that too. i mean it and it'svery helpful for me.

by the way, i thinkthey're right a lot of times. i don't think i'm always rightbut i'm gonna tell you something right now, i'm always right for me. and that's a verysubtle difference. i'm not always right buti'm 100% for me. you know, i'm alwaysright for me and that's it. and so i think it's the friendsand i think it's deploying a little less credence and beliefin what your family is saying. i would startdisrespecting them aggressively.

you got it. (audience laughter and applause) - [man 2] hey gary,how's it going? - it's going super well, man. how are you?- good. quick question, mcgwire rookiecard, usa olympic should i just sell it or will the world forgetthat he did steroids had the home run record?ditch them or keep them? - [gary] the mcgwire?

- yeah, 'cause i gota shit ton of 'em. - [gary] did you get it graded? - yeah, it's mint.i've got like five of them. - i'd probably wait for him to,like, it's kind of like all the kids that were smart to sit on their pokã©mon cards and just sell it now. there's nothing good going onwith mcgwire's brand right now, i'd wait for the next bumphopefully getting into the hall of fame once everybodyforgets and liquidate then.

- cool. can i ask my real question now?- [gary] yeah. - so i spent 16 years building avery successful business and i coach in that businessand i absolutely hate it. it just drives me nuts. - you have a business thatyou spent six years on-- - [man 2] 16. - 16 that's supersuccessful but you hate it? - [man 2] but i hate it.

- right, soundslike a losing formula. - yeah, it sucks so i'm tryingto figure out how i can find out you know what i coach very niche in that market how i can somehow test those skillsout to a broader market. - so you just saying, it's alittle tough for me to hear, i think got to goto the ear doctor. - [man 2] sorry about that.better? - did you say you'recoaching in that business? - yeah, i still work in thebusiness, i coach in that

business, i'm trying to figureout if i can use those skills to go broader instead of so deepin a niche and i don't know what platform to test that out on? - [gary] your message you mean?- yeah. - [gary] as a gateway drug to people, you want to continue coach?- [man 2] right. - are you sure about that?- [man 2] yes, absolutely. i enjoy the coaching aspectof it, i'm just sick of this particular industry.

- well then, everywhere. how do you communicate best?written, audio, video? - [man 2] facebook, video probably. - yeah, pollute your own waters. don't forget you're talking to adude that everybody thought was the wine guy and had no idea why the fuck he startedtalking about business. - [man 2] right. - right, so i think what peopledo when they try to change is

they're worried that that audience doesn't want to hear that. i'm sure 94% of my wine audiencedidn't want to hear about social media strategy but the 6% that did was the base that built the next thing. - [man 2] cool, thank you.- you're welcome. - hi gary. - [gary] get into that mic. - okay, can you hear me?- [gary] great.

- i've spent the last 10 years building a householdstaffing agency. so i help families basically around the world gethousehold staff. and my question for you is i'vebuilt my business where i'm kind of at where i want to go tothe next level, and i've been content with thelevel i've been at. - real quick, when you say thenext level define to me what that means for you.

- to hire, i guessanother one of me. somebody i'm going to payvery well to also deal with the clients and kind of manage them. - right, you don'twant it all on you. - [brooke] i don'twant it all on me. i'm the one getting late nightcalls and things like that i'm trying to work onthe work-life balance. - so why haven'tyou done it so far? - i had a really good assistantfor a long time handle it, and i

made the mistake, she got ajob offer at a startup doing something she was really meantto do, and since then i feel like my assistants and people working for me are not at that level. - [gary] did you sayearlier that you made a mistake? - no.- [gary] i didn't hear right. - i mean i make alot of mistakes. - [gary] well, we all have. but i thought you said you madea mistake by maybe not matching

it, she just went on togo do something else. - [brooke] yeah, exactly.- okay. - [brooke] that was okay. - and since then you haven't been able to find somebody as strong? - yeah, i think i stoppedlooking for a while because the clients when they would callbut they would just be i want to talk to brooke. my clientele is a littledifferent in that they're all

millionaires and billionairesand they don't respond to typical marketing. and my question for you iskind of especially to double my business and kind ofafford another one of me, i was wondering if you might have an idea or two. something maybe i haven't thought of. - you're saying to me, trying toreach high net worth individuals 'cause you're staffingservices within their home. to afford thatyou gotta be rich.

- [brooke] yes. - your plan is that you want tomake more money, you want to get more clients and then withthat money you get another you? - [brooke] exactly. - let me ask youquestion differently? - [brooke] okay. - are you making enough money right now to have another one of you? because my intuition is youcan it's just you want to have a

certain amount of take-home or spend that money on some other stuff. - [brooke] yeah, that's true. i mean another one ofme but a cheaper, yeah. not super cheap. not like minimum wage but notwhere they're super motivated. - your about to walk into ahamster wheel that you're gonna lose and most solo entrepreneurslose which is you're gonna try to double revenue to deployagainst you because you want to

maintain your take-home incomeand not invest in your business. tomorrow you should pay, youshould figure out how much money you have to take, how much moneyyou take home, what's the least you can take home and still liveyour life and when i mean live your life i mean pay your bills. i think you should go hiresomebody have one year where you didn't take the best vacationsyou ever fuckin' took and you didn't buy the best shit youever bought and then have that person and then that person withyou will build up that revenue.

so many of you want both. you want to take home moneyto buy shit and you want your business to grow. businesses grow when youinvest in your fuckin' business. got it? it's so common. i see it every day. the reason i built wine libraryso fast is i was willing to as a young man, when i was 28 yearsold have a $40,000 a year salary while all my other friendshad nice things i built a

$40 million business and i wasn't reaping any of the benefits 'cause every fucking penny wasgoing back in 'cause i was fine to reap the benefits wheni was 29, 39 and 69, right? i think what you need to do istake your number all the way down and be able to deploy thatagainst people because then the combo of you guys will build thetop line revenue and you'll get it back within 24 months. - [brooke] yeah.- patience.

- [brooke] okay.- patience is the killer. patience is the absolute thingthat most people don't deploy in to their business andthat's what limits their growth. - [brooke] do you have likeone unique idea you can share? - yeah. you should make facebook videoand target it against high net worth individuals'cause they're there. - [brooke] yeah, okay.- video. - [brooke] video.- paint a picture to them.

- "have you gone on a vacationand wished somebody did a better "job for you," right? like, "are you pissed whenyour housecleaner calls out,"-- - [brooke] housecleaner doesn't show up? - yeah, got it?- [brooke] yeah. thank you.- cool. you got it. - hello gary.- [gary] hello. - i love the show. - [gary] thank you.

- my name is rachel luna,rachelluna.business, 'sup everybody? lately you have had some killerguests on the show and i'm wondering what's the strategy behind who you're bringing as guests? - super random. - [rachel] wyclef.- people reaching out to me. - just random? - [gary] yes, fredrik from thereal estate show wants to be on

the show, i know who he is, i do well with real estate agents so i'm like okay. fat joe, fuck yeah, youknow so super duper random. no real strategy other than wehave famous people to show you market against their fan base onplatforms it brings awareness to me it's interesting content ineeded a period of mixing it up. it was just me now i don't wantany fucking guests ever again. i'm back to wantingto me and so that's. i'm a counterpuncher by nature.

i have one core strategy whereis attention that most people are underestimating? musical.ly i want every 8 to15-year-old kid in america to look up to me as theentrepreneur for them so if i get them at eight and sevenand nine, i'll have them. so while everybody's likemusical.ly's stupid i'm like that's great but every first tofifth-grader in america lives on it and here comes old man garyas their favorite entrepreneur. - let me throw this at you though,

just as a little bounce back. - [gary] let's do a bounce back.- i like that. so you're saying you mix it up,how do you mix it up when you're also trying to keep your headin the game and just do that one thing really, really well?- talent. - [rachel] well, i'mfucking talented i got that. - show me.- [rachel] watch me. thank you.- i'll see. - [rachel] alright.

- because you know thebest part about talent? - [rachel] yes. - is we can all talk shit,but results are fucking game. - [rachel] okay, what you, howare you measuring those results? - money. freedom, happiness.- [rachel] okay. - money, happy, freedomyou know i don't know. how many selfies i take a day?i don't know. i think we get to allmeasure it differently, right?

- [rachel] right. - and so, you know how manypeople in here are all about math, conversions and quant.you know that's called? that's called salespeople. marketing and branding doesn't fucking get measured by the hour. - [rachel] alright, thank you. - so for me how do i measure it is how do i feel about where i'm positioned.

how am i how am i equally,vaynermedia's gonna do $100 million in revenue this year and it's scaled. it's not the gary vaynerchuk consulting firm. i don't fuckin'deal with any clients. i'm the ceo. i hire people i do all my stuffsome of you seen the last couple episodes, i'mdealing with my hr stuff. i'm running a company. i run $100 million madisonavenue agency and in parallel

garyvee is my side hustle. you want to feel real badgaryvee is my side hustle. i'm an entrepreneur, ceo of an agency. i run an actual business sofor me how do i measure it? how well is vayner doing? right, how well is myspeaking request coming in? how many people are watching mystuff but i don't measure it on a tactical day-to-day. it's an overall feeling ofa vibe, intuition and some

baseline metrics that, i neverlook at any of my data like i can see it publicly i can see if 10,000 people liked this photo. i'm like, "oh shit, peoplelike this instagram photo." i'll look at it andbe like i don't know. seems like the sameold shit but anyway. i think a lot of people are sointo landing page optimization, by the way, that shit worksbut that sales and when you're great, brand.

they didn't cookie me and thenretarget me and then get me on a list and then convert and a/b test me and funnel me and then go make a deal with anothercompany and jv their lists for each other and allthat fucking horse shit. they branded me. people didn't come here just tosee me speak because i cookied them and ran a facebook ad. it's 'cause i provided so muchfucking value they wanted to see

it in person. branding. - [rachel] thank you. - hi, i'm gene. i don't think you suffer fromthis based on what we can see about you in the real world-- - [gary] you could be surprised.- i could be surprised. i've been working on this concept around book for a little while. - [gary] around what?- a book.

- you want to write a book. - yeah, i'm writing it.- you're writing book. - i actually willfinish the book-- - you finished the book.- back up. - okay. - mr. hustle, i willfinish the book-- - one day. - july 31st first draft.- [gary] okay. - i got more thingsto do after that.

so the concept is i've been, i go to live events all the time. i speak on stages, got a podcast interviewing hundreds of people it's called the trap of success. - the trap of success? - yeah because there's a pointat which people get in success and they play safe.- [gary] yeah. - you talked a little bit aboutsignificance and about some of

the stuff that you do and the book is really centeredaround that. i'd love your perspective onthat and what you see in your circles 'cause youinteract with so many people. - around the notion of--- [man 3] when you stop? - golden handcuffs versus--- it could be golden handcuffs. it's my personal story, partof it, because i had a very successful business and i wanted to innovate i was making $500,000 a year orsomething like that.

and i had lifestyle and i saidi don't want to lose that-- - [gary] yeah, i get it. - to go really make somethingthat wouldn't change my life and change the lifeof everyone else. i played fucking safe--- [gary] yep. - because i wasafraid to it all. - [gary] that's right. - and you can probablyguess what happened. - yeah, i mean it's not fun.

it's the same old story, i think that we all go through journeys. one thing that i would tell you,it's funny where my head went when you started talking. i think a lot about regret. i think one of the mostinteresting thing about spending time with old people is regret. if you talk to 80 and90-year-olds the place where their face really changes iswhen they talk about what they

didn't do or what they wishedthey did and here's the punch line when you get to that ageand you're in a retirement home or you're not movingit's over and you know it. a lot of us still live on we canstill, everything we're upset about right now the majorityof us 99% of us can still do something about it andthat hope drives us. so you know, it's interesting. it's reallyinteresting question. you're right, i'm a little weirdi'm a little weird i don't know

if you ever caught this, i don'ttalk about it often, i weirdly fantasize of losing everything.as a good thing. - [man 3] i actually heard yousay i wish i would because i can build it back. - to me, i love the build.- [man 3] yeah. - i think the reason i startedvaynersports, this sports agency is 'cause everybody thinksit's a joke that is like drew rosenhaus and caa and rock nation and i'm gonna fucking slice their throats. right?

to me, i love that. i love the underdog. i hated tiger woods then america started hating on him, now i like him.'cause he's finished. i hated kobe but then we got old i'm like oh yeah, kobe so i love the underdog. i love the climb so for mei'm very reverse like i love my vacations before i get there. the second i land on the planei start getting upset, right?

i live for anticipation and theclimb so i don't think i'm the best person to give advicearound golden handcuffs. i'm only comfortable puttingthe chips in, changing it-- - [man 3] but what doyou see from others? - what's that? - [man 3] what doyou see from others? - i see from otherspeople thinking short term. - [man 3] yeah. - do you know howlong you're gonna live?

when i hear 35-year-olds tellme their golden handcuffed i'm like, "whatyou're talking about?" and it goes back to the lovelylady that was right before you. people want stuff. you know your lifestylewhat was that, right? is it the house? is it the country club? is it the car? is it the trips?

- [man 3] it was all of it.- yeah. it's all of it. so what i see in others you knowthe answers, i don't need to pontificate on it. i'm just grateful andthankful that i don't have it. and i always wonder how muchof that has to do with the same thing i started this with which is i definitely don't need it for others. i think one of the things thatfascinating me in others is they

need the car and the watchand the trophy husband or wife because they wantother people to see it. i mean this is why i pound everybody to lovethemselves first. i don't need that.i don't want that. i don't care.i love it. it's fine, i like the accolades.i like the attention. i like the attentionbecause of what i put out. i like that people take selfieswith me not because i score

41 points a night in arena butbecause i'm putting out so much good content that bringsthem value they're thankful. so when i think aboutsignificance i think about all the money i leave on the table every day to do the garyvee side hustle thing. you know, my other billionairefriends that build businesses always are weirded out by me. they're like why are youwasting your time with that? and i'm like part of its vanity.

i like the admiration but itell them all the time i'm like, "look, yeah you may end up 940million and i may end up with "297 million but a lot more "people are gonna show up at my funeral. "a lot more people like me. "a lot more people are gonna saynice things about me to my kids "than they are about you andthat's more important to me." i'll tell you the reason yousaid a word there i hadn't thought of 'cause it'shelped me with the book--

- [gary] a little louder. - you said regret.- [gary] yes. - and i hadn't thought aboutthis but the reason i'm writing the book is becauseof my own regret. - [gary] yep. - and it's because i had thatchance to do something big. - [gary] yep.- and i fucked it off. - here's the coolestpart, bro, how old are you? - 45.

- [gary] you have afuck load more at-bats. - i will never retire.- that's fine. you do 87 more big things.- [man 3] yeah. - you may save somebody from getting hit by a truck in four years. there's so much to be done. little and big, you know? - [man 3] but the reason i'mwriting is because the regret and i'm helping him with mybusiness now i'm helping people

see what i didn't see.- i get it. - [man 3] and so that they can build that business, they can take that--- i get it. - [man 3] that chance--- i get it. - [man 3] build that huge thing.- i understand. - [man 3] and get out oftheir own fucking way. - agree. - [man 3] get uncomfortable.- yep. - [man 3] and invest inthemselves all that, all that

shit so thanks foryour perspective. - you got it.understood. my man. alright, i'm gonna startgoing a little faster. - [man 4] sure. gary-mother-fuckin-vee. what is up, dude?- [gary] what's up, man? - dude, this is so amazing. i've been following you for youactually that usc video that you

did that like just took off. i'm sure you know that.- [gary] yes. - that actually is whatgot me up on you man. it's been fantastic. i've been anentrepreneurs since 2006. i'm a coffee guy. i do coffee. i know you like coffee.- yep. - [man 4] rock 'n roll, roasterscoffee in case anybody cares.

i'm sure some of you guys do. but anyways, i started in2009 and i opened my first shop, brick-and-mortar, i have a seven locations now and it wasn't easy right? 2008, 2009, 2010 man i bought acoffee roaster on craigslist. it was like for pennies becauseeverybody was selling everything for cheap and it was hard. it was hard, a lot of anxiety, a lot of you knowbankruptcy was looming.

it was crazy, it wasintense, it was difficult. those first fewyears were insane. nowadays it's almost too easyto be an entrepreneur, right? - it's almost too easy.- [gary] it's not easy. are you talking aboutpeople getting funding? they're gonna lose.- [man 4] exactly. - my man, real quick, it's easy to say you're an entrepreneur. - [man 4] yeah.

- is it easy to be asuccessful entrepreneur? - [man 4] for sure.- it's not. - right, so the question is thenwhat you see happening in the next one, two, three years downthe road? because right now the last seven yearsman it's been up. what do you seehappening though? - [gary] i don't know becausewhat you're asking is when does the economy shift and thathas a lot more to do with those characters on wall street are upto shenanigans and whenever the

shit falls outfrom underneath it. i don't know but here's whati can tell you, the world is proven to us a whole bunch of times that goes up and itgoes down, right? - [man 4] right. - i just don't know the timingand i think if you're asking with the purpose of i want to beprepared i think i live my life that i'm prepared for shitto hit the wall every day. every day i anticipate thati'm gonna wake up and it's

armageddon.- [man 4] i love it. - and so, i would tell you if i understand where the energy's coming from never overextendyourself and hold your breath that shit's gonna still be goodfor a year because not me, not anybody's gonnaanswer that for you. what you need to do is makepretend tomorrow everything is gonna be fucked and are you ableto take that punch in the mouth? it's funny, my favorite scene inevery movie is that part where that person gets punched in themouth and they spit their tooth

out and then lookback at the person. i love that moment 'cause that's who i think i am as an entrepreneur. i want bad. i'll be very honest with you, i hope it comes tomorrow. because the quicker it happens,the quicker all you fake entrepreneurs are gonna getthe fuck out of this game. - [man 4] thank youman, that's perfect. - [sean] hey guys, in an effortto get through as many questions

as possible if we can keep someof the back story to a minimum, just ask the question for garywe'd love to hear the answer if you can get to the question.that'd be great. - hey gary, i'm jeremy.- [gary] hey man. - i had a question for you aboutwith the advent of social media and the way things have reallychanged, there seems to be this trend now where everybody evenif they have no value to offer is an entrepreneur.- [gary] that's right. - what pisses you off themost in that current trend?

- [gary] whatpisses me off what? - what pisses you off themost about that current trend? - i just feel bad for people.i feel bad. it pisses me off in a weirdway but since you asked me what pisses me off, i'm gonna go the other way. i'm empathetic and i feel reallybad for all the people that are writing $25,000 checks andare gonna lose that money. they fought hard to get it andthey're putting it into some kid 'cause they thinks they're the next mark zuckerberg and

they're gonna get fucked. i feel bad for a bunch ofkids that been told that entrepreneurship is cool andthey want to be in it where they could have went and worked at alaw firm or worked at bain and mckinsey and made a lot of moneyand were naturally themselves. you know how much more moneynumber 13 made at facebook than number one of smaschbook? what upsets me is that thenarrative is that it's so easy. back to the lastquestion and that guy, right?

it's easy to sayyou're a founder. it's a lot harder to do it fiveyears from today and so i'm more worried than i am pissed off. i'm worried about suicide. there's a rise in depressionand suicide in entrepreneur land because for some reasoneverybody thinks that you are successful when you start abusiness and you have a lot of ivy league school kids who've always had a vigged game of success.

you know i always say daddy can't buy a library in the market. the market, the business world,can't be bought and so we've got a lot of people going intoentrepreneurship that aren't wired for it and their outletto fix it is quite negative. sometimes the most extreme. penn, a great school with a lotof entrepreneurial dnas has seen a significant rise in suicideand it's predicated on everybody thinking that they're gonna betravis or zucks so i'm worried

more for people than iam pissed for the game of entrepreneurship. you know? - [man 5] and there seems andi talked with this a lot on my podcast, there seems to be thismissing link between when they start and whenthey got successful. they leave out allthe negative shit and just go from i startedhere, here's all the money. - yeah, it's why i alwayslike talking about hustle. everyone's like ugh.

people love to at conferencesi'm at or when a use my name to get trafficfor their website. they're like no youdon't have to do that. you can do it so awesome andpassive income (blows raspberry) and all that shit so it's fuckin' very hard. guys, do you know what the top1% of earners in america what the bottom number is of the top 1% earner, the entry point into the 1%?

it's $400,000. if you make, if you're sittinghere and you make $400,000 or more, you're in the1% earners in america. do you know howoutrageously successful that is? but some people that don't make 1 million a year arelike oh i'm not good. it's crazy the waywe've built up this game. it's crazy. we need to reframeentrepreneurship.

entrepreneurship to me is you can't breathe doinganything else. there was no work, even thatlast guy, i love that guy 'cause he's giving me a lot of loveand he had a great vibe. i love when he said i've been anentrepreneur since '06 and when he said that i said in mymind either you're not an entrepreneur or you were anentrepreneur from the get. it's binary. entrepreneurship is not a profession,

it's what you are, you know? so yeah. - [man 5] thank you.- you got it. my man with the kicks.- yeah. hey gary, kevin stephson here. i own a branding andcreative boutique. - [gary] great. - and so we're all aboutcreating memorable, disruptive and bad ass brands.- [gary] okay.

- and the one thing that i standagainst is that most online businesses can care less about being memorable, disruptive and bad ass. they want to do the sameexact thing as everybody else. they value clicks and all that.- yes. - [kevin] what i wonder is i want to hear how you would communicate the roi of a brand and what that means to you. - you mean the biggestcompanies in the world?

- [kevin] yes. or anybody what is that roi?- more money. it's why i don't talk aboutconversion and landing page optimization and emailconversion and funnels and shit like 'cause there's plenty ofpeople talking about sales. i talk about brand. branding is putting out the best story, putting out content that brings value. brand is you can't explain itbut you know it when you see it.

right and so i always tell people apple is aterrible advertiser. they're just agreat fuckin' brand. right? i love when homies in this worldand most of the people here are converters and math and quantwhen they talk shit about the biggest brands inthe world doing bad. you know they're like oh lookhow silly that ad is or they didn't do their seo proper. i'm like rick do youunderstand you're talking about?

yes, all of us are not as strongat every tactic but how do i describe brand and what itmeans, i explained it by listing the 500 biggest companies in theworld, the coolest people in the world, the people that arewinning and the companies that are winning and i talk aboutbrand and then i talk about things that have lost becausethey were conversion based machines, zynga, living social. there's people that are waybetter at math than you are and so if marketing was math myfriends this shit would have

been over a long time ago. now, i don't want todisrespect the math. we live in a digital age wherethe math and the conversion, the landing pageoptimization it matters. but if you don't layer somethingpure and good or awesome or what you're talking on top of it youcan only hit a certain level. and that's okay. you know how many people heredon't give a fuck about you and i talk about brand are pumpedto make their million dollars a

year on quant conversion,landing page optimization. the problem is here's why brand's awesome, when brand converts from desktop landing page optimization to a mobile device, brand goes there. the people here that lived anddied on that conversion lose. when google changes algorithm, right, brand survives. people that didseo farming lost. when this all goes to vr brand's coming.

but you're gonna have to figureout how to survive when we don't have have clicks and conversions and it's all virtual in 10 years. all of you ready for 10 yearsfrom now when it's gonna be brand not conversionbased seo and quant magic? that's brand.- [kevin] mic drop. - by the way that was a really important part of this conference. if you're relying on internetmarketing arbitrage you need to

be prepared for the next decadebecause a lot of transformations are coming and you don't want tobe one-dimensional just relying on that one arbitrage, on thatjv, on that landing page, on that facebook ads, on that sem strategy you've got tobe prepared. - [munchy] hi gary,my name is munchy. - munchy, how are you?- [munchy] great. - closer to the mic,closer to the mic. - i love you and you're arole mode of mine because of

how authentic you are. - [gary] thank you, brother. - the most important thing to mewhich is why i love you because you always preach it is lovingyourself so i know if i love myself truthfully i'll be abetter businessman, better person, better--- [gary] 100%. - so i work on that a lot and myquestion to you is some tips on how i can do thatbetter or more. sometimes i do it amazing,sometimes i'm struggling.

- keep the people that say goodthings about you close, back to the first question today, i'llbe honest with you, it's very interesting in the wayi'm going about it, right? my mom did it for me, now i'mhaving you guys do it for me. i read the good shit, you know,how many of you have heard me say, "your comments are myoxygen," raise your hand? that's it. - great friends. i surround myselfwith great friends.

- [gary] that's it, man. listen, we're allgonna have down days. you just try to make more goodones than bad ones but having a community and re-read nice things about you. the reason i love giving you somuch is when you email me back and say nice things or you giveme good energy, i need that. that's my oxygen so i have tostay positive and the other thing is i cut negativity out. the reason, so a lot of you, howmany of you have seen the last

two dailyvees where i've being doing the culture thing quite a bit? it's funny a lot of you havebeen, wait a minute, a lot of you are not watching it. fuck, that sucked. a lot of people have been hitting me up and going, "gary i can helpyou with all your problems." they don't realize ourculture is phenomenal. jared you were in theoffice the other day.

it's fucking happy land. it's just i have fucking such ahigh standard that i want zero cynicism and negativity so i just continue to cut that cancer out. - [munchy] i think it'scoming from myself-- - well that wasinstilled in you brother. - [munch] yeah, it was. so how do i beatthe shit out it? - by cutting more of itout and adding more good in.

every day i'm doing this, everyday i'm fucking doing this. i'm pushing anything negativeout and i'm bringing everything good in, every day and everyday i'm getting fucking, got it? the shit that went in you in theget you got to get that out by what you do now. you can't dwellthat it got there. you know how many peopleare losing 'cause you dwell? my friends, stopfucking dwelling. nobody gives a shit.you can't dwell.

i'm sorry that grew upin a bad neighborhood. i'm sorry thatyou're a minority. i'm sorry that thisbad thing happened. nobody gives a fuck so cut your dwelling hours and start looking at good. let me give you onreally great thing. you're a human being. do you know howfucking insane that is? for all you math fuckin' nerds,look at that fuckin' math.

it's hard and sothat's what you have to do. - [munchy] thank you.- you got it. - hi gary.- [gary] hey. - my name is tela. speaking of wall street fromearlier, i teach people how to create an income in the stockmarket and build financially so they can quit their 9-to-5s. when i look at this industry there's such a negative stigma on it.

- yes, like i hate wallstreet more than hitler. - [tela] i do too. but what is your advice forgetting past that stigma to my audience and also-- - tell the people in wallstreet to stop fucking around. you're not gonna be able toget them past that stigma. - [tela] yeah. - i know 50 guys and gals onwall street right now who are telling me to my face thatthey're doing the dirty business

that they did that knocked it down before. - [tela] i teach them todo this for themselves. don't give yourfuckin' money to gary,-- - yeah, but the problem is thepeople that are fuckin' vigging the game, when their shit hitsthe fan all your people that did it nice by themselves are gonna get fucked when the market gets cut in half. - [tela] dependingon how you do it. - respect.

- [tela] dependingupon the system. - here's what i know 100% of thepeople who lose when the market loses 50% of it's networth overnight, right? when you those, the only thingthat happens and you know this, i know you know this, if youlook at the patterns over the last two decades you knowexactly what happens next. these markets are naturally,fakely being inflated which is why they're gonnahave dramatic drops. - [tela] and that's why youlearn to trade put options.

if you're makingmoney on the down. - listen, respectand you can short. i understand how youcan bet against it,-- - [tela] right. - but what i would say to youis, what i always tell people is is there's no marketing in theworld, people come to me all the time and i go look if i am or if i was or if i aspire to be there's no great marketingthat fixes a shit product.

right?- [tela] yeah. - so how do you get people to stop looking at the themarket negatively? you won't because thenarrative will stay there. what you can do is educate themand this is really a very big point, you need tochange the script. you need to tell them thatpeople looking at the market in a negative way isthe opportunity. - [tela] okay.

- do you see where i'm going? - [tela] yes. - the fact that smart guys likeme don't want to fuck around with it is their opportunity. - okay and how do i get pastthe, when i look out there at others that are in the industryi see the stacks of cash, and the half naked ladies and theyachts and that's not what, that's not the picturei'm trying to paint. - [gary] so don't paint it.

- [tela] but that's what? - you're talking to me. i fucking hate every singleperson that's in marketing with their bullshit, fuck, i don'teven want to get into this. the instagram culture ofthis horse shit is the worst. i just, you know, i hate itbut i navigate through it. you're not gonna stop people selling people thebullshit dream. - what you need to isbe an anomaly within it.

- alright?- [tela] alright. - awesome. - [tela] thank you.- you got it. - [colin] hey gary, colin layman. in episodes 202 of the show i asked you how long you took tocelebrate your win of crushing this last book launchand your answer was none. - right. - [colin] you said yousuck at celebrating.

- i do. - [colin] then you pontificated on that you actually need to do more of it.- yes. - [colin] i'm just super curiousif you have since thought of that and if you're, where you'regoing with your celebration because that sounds like that you realize it's something that you need to do. - yep. so since that episode, i remember that very clearly,

i've done nothing good. i've celebrated nothing and i haven't been able to movethe needle whatsoever. - [colin] awesome.- great. - [colin] what are yougonna do to fix that? - it's in the same way, it's back to the talentconversation, right? it's like there's certain thingsthat are hardwired in us and i'd like to be better at it.

it seems fun to celebrate, i just am more comfortable in the climb. - [colin] that's onething i wondered after. is it that you need tocelebrate, is that honestly you think you need to learn how to do or is this-- - yeah.- [colin] the celebration? - yeah, i think you got it. i think the way it, the wholething is the celebration for me. you know what i mean?- [colin] yeah.

- i'm just so grateful. guys, for all of you like tohave people admire you enough to want to take a picture with youor sit here and listen to you like i wish you and i have afeeling a lot of you have this and we all havedifferent versions of it. plenty people have more thanme, plenty of people have less. the feeling that other humanbeing value what comes out of your mouth andlike you so intense. there's no dollar amount.

if i don't make another dollarin my life i already made a fuck load of money. the money is great and i want itand do i want to buy the jets? of course. if you know me best you know i want to try to buy the jets. that's the partthat is my drive. i made a video already, i'llshare it here, there's a video of me that i will share with theworld that proclaims that this day is the worst day of my life

and i'm gonna run it the day i buy the jets. because then that part is over and i'm glad i made such a lofty goal, you know? how many of you and don'tbullshit this is a very interesting insight and it's notpro or con so don't be scared but i want to see the number. how many of you have alreadysurpassed the financial or success goal you had foryourself in your kind of teenage early years?raise your hand.

i figured it's gonna be a lot. that's awesome and that'sfucking the best, right? the way i'm wired, i'm sograteful that i made, even subconsciously infourth grade, i knew myself. i made something so fuckin'big that i get to play every day even in my monstroussuccess so i think you got it. - [colin] thank you.- thanks, brother. one more i'll sneakin, i see the time. (applause)one more.

this guy gets it. - so gary, read crush it! in2009, thank you so much. built a full time income onyoutube and i love doing that but i'm super passionate aboutspeaking, doing podcasts like you're talkingabout speaking invites. i think that adds a lotof value to people here. what are your tactics if that's what you want to transition in to? teaching the how of howyou did it and speaking.

- so what are the tactics if you want to transition intogetting paid to speak? - [man 6] correct. - speak for free a lot. - [man 6] awesome.thank you. - and that's it. do you know what i did in 2006? i found a site, i think it wastechmeme at the time that had a list of all theconferences, right?

and i just went to the websitesof all those conferences and i emailed them andsaid i'd like to speak. and most of them said,"who the fuck are you?" and i said,"you're worse than," no, no, i don't know. me, this is me,right? the number one thing youshould do is speak for free. so many people are fancy, my friend, so many people are fancy.

you want something, fight for it. best way you can fight for it,is go around and do it for free, build up a resume, put those talks on your website, build momentum. i had no clue that i wasa good public speaker. i was 32-years-old firsttime i ever gave a talk. had no clue. you may be great at it. if you're doing youtubefull time, you might have that

storytelling so just do as manygigs for free as possible and never say no for the event. i'll leave with this, i knowit's time to go, never say no for the other person. one of the biggest mistakes thata lot of people make here and have left a lot of opportunityon the table is you think that if you were running that eventyou wouldn't say yes to you thus you don't ask. never say no.

so go down the list of the 50events, hit him up, i want to talk, no dude. cool, go to there, no. go to there, yes. boom, you just got somethingbigger than you thought. - [man 6] love it, thank you. - but also be ghetto and bewilling to do the chamber of fucking commerce event threeminutes from your house with nine fucking grandmas in it.- [man 6] yeah.

- thank you, guys.